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1. #NETFLIX ACCOUNTS AND PASSWORDS THAT WORK 2017 PASSWORD#
2. #NETFLIX ACCOUNTS AND PASSWORDS THAT WORK 2017 PLUS#

In 2016, Equifax made a healthy gross profit on revenues of just over $3.1 billion - the year before it managed to compromise the personal financial data of 147 million Americans.Ĭredit scoring is a profitable business, as both Experian (annual revenues of $4.55 bn) and TransUnion (annual revenues of $1.7 bn) can attest. But if you include a collection of passwords for a bank account, a savings account, add in a few credit or debit cards, a driving license, and a passport and assume just an average medical record, we are probably looking at $300, minimum. It’s difficult to estimate an average value for passwords and personal credentials. Such details can be sold to insurance companies or even used for blackmail, but the less it contains, the less value it will command. For a balance of $15,000 or more, think in terms of $1,000.Ī complete medical record can fetch the same $1,000 price, although, like the bank account, the value depends on what it contains.

#NETFLIX ACCOUNTS AND PASSWORDS THAT WORK 2017 PASSWORD#

A password that walks you into a bank account with a balance in the region of $2,000 commands a price of $100. Your Spotify password comes in at about $2.80. Your Netflix password (if you have one) is worth about $3.00.

#NETFLIX ACCOUNTS AND PASSWORDS THAT WORK 2017 PLUS#

So one debit card, two credit cards, and a driver’s license, plus your email and physical address command a price of $100 (more details here). That has a similar market value to a driver’s license. But if you add in the owner’s address and email, then it’s worth somewhere between $20-$25. The bare details of a credit card (name, card number, expiry date) are not worth much. If it wasn’t worth much they wouldn’t bother. Data thieves usually steal personal data so they can sell it on the Dark Web to other thieves. Your Data Value to HackersĪnother way to look at the value of personal data is from the thief’s perspective. This is an average, so if you do many product searches or frequently click on website ads, your total will be higher - especially if you often seek legal services.

If we take the total US revenues from digital advertising in 2017, about $83 billion, and divide it by the population of US Internet users (roughly 287 million) you get the digital ad revenue per average Joe or Jane. The price for adwords for legal services, for example, can rise above $50 per click. The price is fixed by auction, so it varies with demand. Naturally, some clicks cost much more than that. Google, the other giant of the digital domain, cannot match Facebook in this area, but more than compensates for it with Google Adwords, which, with an 80% share of the US market, dominates search advertising.Īccording to Wordstream, in 2017, the average cost per Google AdWords click was $2.32. In 2017, the average cost per click for an online Facebook ad was $1.72 - a premium price that stems from the mountainous variety of data it can dissect and evaluate. Facebook regularly runs batteries of statistical algorithms to match users with the products advertisers wish to promote. They capture your behavior and your consumer profile (your preferences, lifestyle, stage of life, and various other attributes).įacebook prospers from the fact that it knows a great deal about its users - its average US user spends about 40 minutes a day on the site, enhancing that knowledge. Facebook, Google, and other digital ad brokers use your data for targeting. Your Data Value as an Advertising TargetĬonsider the price advertisers pay to try to catch your eye. The profits of credit score companies ride on the back of it.Īnd, unless you are very young or very unusual, you have terabytes of it on your devices or floating around in the cloud.īut how much your data actually worth? To get some idea, let’s examine the value of some of the personal data for the average US Joe or Jane. Talented hackers make a handsome living from stealing and selling it. Facebook and Google harvest billions from it through advertising.